Computer Warehouse Group (CWG Plc),the
leading Pan-African ICT Company, has launched www.openmall.ng, an online
market place that aggregates products from different stores on Openshopen.ng
for ease of navigation for buyers and to enhance sales of store owners.
Openmall was launched at a ceremony
which was held at the International Trade Fair Complex, Lagos. It witnessed the
attendance of individuals from both the corporate and informal sector.
Addressing the audience, Mr. James
Agada, the Chief Technology Officer, CWG Plc, explained that the creation of
Openmall stems from the passion of the company to empower businesses in the
country to reach their desired potentials. He said “At CWG Plc, our business is
to make it easier for businesses to grow. We have created Openmall as an
additional tool for them to succeed by creating a pool where buyers will see
their products easily and buy them with ease. This is because exposure is
crucial for sales. It is often said that you are wasting your time when you are
winking at a girl in the dark.”
Mr. Agada further said,“Using the
internet, people go to Amazon to buy things that can they can equally get
around, sometimesat a better quality or cheaper prices. They are forced to
patronize these foreign stores because they cannot access local stores except
they visit their physical location. Therefore, local businesses lose sizeable
income that could have grown their capacities.But, with Openmall and
Openshopen, this is about to change.”
Speaking on behalf of the Trade Fair
Complex Association, the Public Relations officer,Mr. Onumba Arinze Benjamin,
expressed delight in the prospects Openmall offers business owners. According
to him, “To the best of my knowledge, Openshopen.ng is a good product that
allows business owners have their own online stores at a very affordable cost. At
this time that our sales are affected by the emergence of many online platforms,
it is good that Openmall is coming to us. Those of us that sell locally made
world class products will find it most beneficial.”
The event featured a brief exposition on
Openmall for the traders. It included a live demonstration of how buyers can
use the platform as well as how the merchants can upload products on their
online stores in simple steps.
On his part, the business development
manager, Openshopen.ng, Mr. Chidi Asiegbu highlighted the importance of owning
an online store to every merchant. According to him, “The way businesses are conducted
today has changed significantly. The earlier every business owner realises
this, the better. And, a ready-made solution is right here for you. With
Openshopen, you can open an online store on www.openshopen.ng in 3 simple
steps. Then, you can be able to sell to a lot more people in their homes and
offices.”
“Openshopen allows you sell to a wide
customer base from one location. It also allows you receive payment online or
receive iton delivery if you choose. And, we have made it easier for you by
taking care of the logistics in partnership with reliable logistics company if
you want us to”, he added.
In his testimony, Mr. OlisaUdezue, a
merchant, told the audience that Openshopen has improved his business
experience. He explained to the merchants that Openshopen will allow them have
nationwide visibility and improve their sales margin as it did for him.
Speaking on the importance of ecommerce he said, “If we don’t move in the
direction the world is going, it will leave us behind.”
Recall that Openshopen.ng was named the
eCommerce platform of the year earlier in the year, at the Beacon of
Information and Communication Technology (BOICT) awards in just less than one
year of its introduction to the Nigerian market.
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